How Cisco Infuses Messaging With Corporate Values
As one of the original tech companies, Cisco has a deep reputation for reliability, security and service. But it’s also a B2B player that is looking to stay relevant in today’s world. CMO Carrie Palin tries to imbue all of Cisco’s messaging with its corporate values. This year, Interbrand ranked Cisco as the world’s 13th … Leer más